Roughly 95% of the more than 30,000 new goods introduced to the market each year will fail, according to research from Harvard Business School.
Even with the right mix of luck and ingenuity, many innovative product designs may not make it onto the market for very long.
When developing new items, product testing is crucial for research and development.
Product testers contribute by offering input in order to ensure that those 5% of products reach the market (and, of course, receive cash or goodies in return).
What is Product testing?
Product testing is the procedure used to evaluate a product's effectiveness with its intended user base.
After receiving complimentary test products, focus groups are asked to respond to a series of questions regarding their impressions of the product's functionality.
This analysis determines if a product is worth the money spent developing and marketing it.
Product testing allows businesses to find out what test subjects who represent their target market think about their new offering.
It allows them to observe what functions well, what could be modified, and whether they like and enjoy it or not.
To determine whether there is a market for their creation, manufacturers Companies and brands must test their products.
It will be challenging for a companies brands and business to recover losses incurred when they believe there is a high demand of their products when there isn't.
Product testing agencies will put common customers into test groups for those companies or businesses as part of product testing.
After reviewing those feedbacks, they will have a reliable estimate of the new product's success.
How does Product Testing works?
Product testing group agencies or organizers will put together groups based on the target market for the product, allowing participants to accurately express their opinions, reviews and feedbacks.
Product testers' feedback may reveal those problems with the product that the manufacturer missed and enable them to make necessary adjustments.
They can use it to improve their product's marketing, find long-term cost reductions, and make sure customers are aware of their offering.
Manufacturers can obtain real data which shows the value of their product by using the product testing services.
Gathering customer information establishes best practices and aids businesses in producing innovative goods that appeal to a certain market.
How to become a Product Tester?
Anyone with the ability to use a microwave, open a bag of chips, or test out a new face wash is a potential customer with an informed opinion about the product they are now using.
Being a product tester is a fantastic opportunity that is open to anyone. There are no necessary requirements for starting a career as a product tester.
All you have to do is register with product testing websites that assign testers to businesses so they may test their goods.
Then, in order to reach their desired target audience, these agencies pair the individuals on their books with the specified groupings.
Agencies specialize in a wide range of items, including video games, food & drink, and beauty products.
In addition to getting free goods, the testers have the opportunity to be rewarded with cash for their frank feedback.
15 best Product Testing sites to get free products and earn money online
Product testing firms will test products from various marketplaces and appeal to various producers because of their diverse specializations and business connections.
Let us examine a few of the most reliable websites for product testing so you can register and start getting free products and make money online.
1. Toluna Influencers
Millions of people utilize Toluna Influencers, to respond to surveys about products and services in exchange for Toluna points, which they can exchange for actual cash.
Being a member of Toluna's massive 21 million-member community is free of cost, and practically any activity will help to earn you Toluna points.
In addition to filling out their customer surveys, you can play entertaining online games and polls with them and create your own surveys for other Toluna influencers to evaluate.
Toluna points are also awarded for participating in some of these games and online surveys, so you may keep earning points while having fun.
2. Boots volunteer panel
The Boots Volunteer Panel is ideal for you if you are particularly interested in evaluating cosmetics and receiving some free merchandise in exchange.
Soap and Glory, Botanics, Champneys, and other proprietary Boots products are tested in both controlled on-site and home user tests conducted by the Nottingham-based company Boots.
The majority of products have already gone through extensive testing to guarantee their safety for usage; your job is only to assess the product's efficacy, not its safety.
Free samples will be sent to volunteers who test at home, and they will typically be requested to do so five times a week for a duration of one to two weeks.
After the test period is over, you can keep the sample for your efforts and answer a brief online survey with your valuable opinions!
3. Philips Product Testers
Philips conducts internal product testing using survey sample sizes ranging from 5 to 40 volunteers who test a variety of electrical goods, including shavers and irons.
Philips has shifted to include more user feedback in their development process, realizing the influence that internet reviews have on other consumers' purchasing decisions.
Using the 'Become a tester' link on their website, you must first register for a Philips account before you can start applying for any upcoming tests.
If you are approved for a development test, you will get your product and have to test it for a while before going through a review phase when you have to give a fair and unbiased assessment of your experience using it.
Naturally, as a token of appreciation for your feedback, you will keep the merchandise.
4. Tesco Home Panel
A small number of Clubcard members are given the opportunity to test and provide feedback on products just before Tesco places them on their stores.
In addition to being asked to participate in surveys aimed at enhancing their shopping experience, members of the Tesco Home Panel might also be requested to test non-food items like clothes, skincare, haircare, and domestic cleaning supplies.
Participation in these optional tests and surveys is entirely up to the panelists.
Tesco offers points to its Panel members: one point is provided for each survey completed, and at reaching 50 points, the panelist will receive an e-voucher worth £10 to be used toward future Tesco purchases as a token of appreciation.
5. Valued Opinions
Three million people worldwide use the specialized survey website Valued Opinions.
Businesses will utilize Valued Opinions' sizable volunteer pool to obtain a trustworthy representative sample of their target market and make sure their prototype product is perfect before launching it.
Once you hit the £10 level, you may spend the credits—which typically have a value of £1 to £5—as in-store credit at stores like Sainsbury's, M&S, TK Maxx, and Amazon.
Thus, the greater number of surveys you finish, more cash you can put to a weekly treats.
6. Nielsen
Nielsen is a global data collecting and analytics organization dedicated to giving businesses state-of-the-art services.
Nielsen Desktop and Mobile Panel software is downloaded by product testers who participate in Nielsen.
This program monitors how much time they spend online, as well as the web pages they browse and how longer they stay on them.
The program is confidential, does not store user identities or passwords, and just uses the data it collects to create comprehensive statistical reports for market research.
By taking part, users can earn points that can be redeemed for both e-vouchers and tangible goods.
Users who allow the program to track their web browsing activity might earn over £60 annually.
7. LifePoints
You will begin receiving surveys that are specific to the data you provided once you have finished creating an account and completing your LifePoints registration.
Ten to twenty minutes are allotted for surveys, which include a wide range of issues beyond products, such as politics and health. You might be asked to discuss social changes or your thoughts on magazines or television shows.
Users can earn virtual money called LifePoints (LPs) by taking these surveys; LPs have no expiration date and can be exchanged for e-vouchers and Paypal credit, among other perks.
You can participate in weekly reward drawings as a member of the LifePoints community.
You may gain bonus points and occasionally even expensive electronics like tablets and smart televisions are eligible here.
8. Pinecone Research
Pinecone is a third-party website where people who participate in online surveys and provide their honest thoughts can earn points that can be redeemed for cash or prizes.
The points that you earn can be redeemed in the store portion of their website, where you can peruse the rewards that are available to you in exchange for the points you have earned.
Another option is to just transmit the cash equivalent to your reward points by the bank.
Pinecone is mostly a survey platform, though on occasions they will mail things to their participants for feedback.
9. Tryit
Upon finishing your complimentary Tryit profile, which includes information on your family's interests, diet, and way of life, you are eligible to start receiving their entertaining Tryit boxes.
Tryit can customize these packages based on your preferences. Products from external websites and companies, ranging from food and beverages to makeup and everyday necessities, can be included.
Purchasing a Tryit box is more enjoyable than using a standard product testing website where you can predict the free things you will receive because the contents of those packages are always kept a secret.
You will receive priority for forthcoming initiatives and have access to all of their pre-launch packs if you register now.
10. Ninja
Ninja is an established name in the kitchen equipment industry. Whether you love homemade drinks or you are excited about having the latest and greatest in your dining room, being a product tester for Ninja is a win-win situation!
Fill out this brief application form to be considered for the tester program. In it, you will provide information about your dietary preferences, including any limits and the number of people you prepare for.
Then, in exchange for your frank assessment, you might receive fresh Ninja releases to evaluate if you are a good fit for any of the new goods.
Being a tester is not a certainty because Ninja only produces a limited number of products each year and there is strong competition for the opportunity to obtain free Ninja merchandise.
What is the potential income for a product tester?
While some websites provide cash compensation, it is uncommon—surveys seldom pay more than £10—and most award with vouchers.